Hello there, wonderful people. I want to share one of my strongest opinions about job hunting today: if you have to job hunt, a far better strategy is just to build a business. And I will explain to you why.
I'm very good at spotting patterns, seeing things that repeat, and noticing changes in trends. I'm also an avid learner - I love acquiring new skills, reading books, and testing new concepts. At almost 50, I've learned how to produce world-class quality podcasts and cinematic videos, and this passion for learning extends to other areas of my life as well.
This learning ability has helped me spot things that are often overlooked today. One of those things is how we actually learn. You might think learning happens by repeating something over and over, and that's partially true. But real learning requires something more crucial: iteration.
The True Nature of Learning
What does it mean to learn by iterating? It means you need to try different approaches and test various concepts to truly learn. If you're just repeating the same thing over and over, you'll become proficient at that specific task, but you won't actually learn in the broader sense.
This is precisely why I believe looking for a job today is stupid. If you've lost your job or resigned from a toxic workplace, don't look for a new job.
Build a business instead.
Why shouldn't you be looking for a new job? Because the job search process doesn't allow for iteration, which means you can't learn or improve. You'll just apply through an Applicant Tracking System (ATS), get rejected without feedback, then apply again with slight changes to your CV or cover letter, only to be rejected again without explanation.
The Broken Job Search System
Do you spot the pattern? Yes - it's the complete absence of feedback. And why is there no feedback? Because rejections are often not communicated at all (ghosting), or they come from no-reply email addresses, giving you zero chance to ask questions or request feedback.
You're actively blocked from being able to iterate. You'll never get better at job searching because you have no opportunity to learn from your mistakes or understand what employers are actually looking for.
Some LinkedIn gurus will tell you, "Just post articles on LinkedIn, comment on others' posts, and network so you can apply through a real person." But that's not really true. While you might gain more visibility on LinkedIn, the person who gives you a job lead will ultimately redirect you to the same ATS, where you'll get rejected without feedback.
Why Building a Business Is Different
How is building a business different? You'll have to put in exactly the same amount of effort. You'll still need to network, refine your offerings many times, and face rejection. But there's one crucial difference: every time you take action, you'll receive feedback.
Every time you make a sales call, you'll learn why a prospect didn't buy. You'll be able to identify where in the conversation things went wrong, or you can simply ask them directly, "Why didn't you buy my offer?" They'll tell you their reasons.
Maybe their feedback won't be completely honest or precise, but at least it will exist. You'll have something to work with, something that allows you to iterate. The next time you make a sales call, send an email, or meet someone at a networking event, you'll know what to do differently to avoid rejection and make the sale.
The Power of Iteration
This opportunity to iterate is what makes building a business so much more valuable than job hunting in today's environment. With each interaction, you're learning, adapting, and improving your approach based on real feedback.
In business building, rejection isn't a dead end - it's a signpost showing you where to go next. Every "no" brings you closer to understanding what will generate a "yes." This is the fundamental difference that makes entrepreneurship a more effective use of your time and energy.
The job search system is fundamentally broken. It's designed to process applications efficiently for employers, not to help job seekers improve. You can submit hundreds of applications and never understand why you're not getting interviews or offers.
When you build a business, the market gives you immediate, honest feedback. If your product doesn't sell, you know something needs to change. If your marketing doesn't resonate, you'll see it in your metrics. If your sales pitch falls flat, you'll hear it directly from potential customers.
Taking Control of Your Future
This feedback loop is invaluable. It puts you in control of your professional development rather than leaving you at the mercy of opaque hiring systems. You become the architect of your own success rather than a passive applicant hoping to be chosen.
Building a business also allows you to leverage your unique skills and experiences in ways that traditional employment often doesn't. You can create something that perfectly aligns with your strengths and passions rather than trying to fit yourself into someone else's predefined role.
The truth is, the traditional job market is increasingly failing talented people. The systems designed to "efficiently" process applications are actually preventing meaningful connections between skilled workers and the companies that need them. By building a business, you're stepping outside this broken system entirely.
So if you find yourself needing to job hunt, consider this alternative path. The effort required is similar, but the potential for growth, learning, and ultimately success is dramatically different.
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